little river band of ottawa indians casino

Since opening in the summer of 2000, the Little River Casino has experienced growth well beyond initial projections.

Using themes and materials from the architecture and interior design, we developed a system that is sensitive to the traditions of the tribe, fits seamlessly with the facility design, and uses the latest sign technologies in a simple and cost-effective way. Wayfinding for a facility this large begins at the highway entrance, and ends at facility destinations. These identities now appear in signage, on the Web, and in the resort’s print and broadcast advertising. Visual representations of those names, along with signage designs to match the architect’s vision for each amenity, followed. Working closely with the Tribal Council, tribal historians, the resort’s marketing department and the architect/interior design team, we first conceptualized names consistent with the tribe’s history and tribal lore.

Our first step was to develop identities for resort amenities. The renovated resort boasts an expanded casino, a conference center, three restaurants and a 100-room hotel. When the Little River Band of Ottawa Indians commissioned a massive $55 million resort expansion, Corbin Design was tapped to develop identity designs and wayfinding signage for the new facility.

Little river band of ottawa indians casino